Lena Vogel
Germany
Startup
Norma
AI operators for mid-market logistics
Pitch video · #buildwithheyco
The venture
Who they are, what they build, and why it matters now.
Season progress
Problem
Norma gives mid-market logistics firms AI operators for planning, exceptions and customer updates — without hiring a 20-person ops floor.
Solution
Norma gives mid-market logistics firms AI operators for planning, exceptions and customer updates — without hiring a 20-person ops floor.
Audience
B2B · DACH
Why now
Market timing + AI leverage
Why this founder
She’s lived the pain daily and already sold two paid pilots in Germany.
Season story
Each stage unlocks a new chapter — fresh video, more depth.
Entry
28 Jun 2026
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Joined Season 1 28 Jun 2026